- Dental Showcase 2013, the importance of quality

Over 25 members of the dental press gathered at the Park Plaza Sherlock Holmes Hotel in Baker Street on 15 February to mark the launch of the BDTA Dental Showcase 2013 marketing theme and brand new website.

The Sherlock Holmes venue was chosen to link with this year’s theme of ‘seeing what’s new in dentistry’, which features the popular Showcase dental character with a detective’s magnifying glass, helping bring to life the idea of delegates at Showcase searching out the latest in their field.

Guests gathered for drinks and a catch up before Tony Reed, Executive Director of the BDTA, introduced the theme and thanked the press for their continuing support of BDTA Dental Showcase. This was followed by lunch in a room that included pictures and memorabilia of the popular detective stories.

Tony Reed comments, “The launch of the BDTA Dental Showcase 2013 theme to the press was a great opportunity to highlight the importance of this prestigious event. With the rise in popularity of the Internet and the recent cases of suspect dental equipment being sold online, quality trade shows from trusted associations such as the BDTA offer dental professionals an opportunity to buy with confidence.

BDTA Dental Showcase is the UK’s largest and most popular dental exhibition and this year’s theme reinforces all that is great about the event- the ability to view, touch and experience all that is new in dentistry, all under one roof”.

BDTA Dental Showcase 2013 will be held at Birmingham NEC from 17-19th October.


To find out more about BDTA Dental Showcase 2013 and register for tickets visit: www.dentalshowcase.com now!




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