- FDI World Dental Federation launches the Mouth Proud Challenge and asks how do you take care of your oral health?

The challenge unites people in celebration of World Oral Health Day  2022, taking place on 20 March, by asking people to share fun photos  and videos demonstrating how they look after their oral health for  their happiness and well-being and inspire others to do the same.

In celebration of World Oral Health Day 2022, FDI World Dental  Federation (FDI) invites everyone to take part in the #MouthProudChallenge, and make a personal commitment to prioritize oral health by capturing the moment with the online #MouthProud custom poster tool  or the Mouth Proud social media filters available on Instagram, Facebook.

Individuals can show their commitment to good oral health by using  the #MouthProud frame in a video or picture while, for example,  brushing and flossing properly, cutting out sugary treats, eating a  healthy meal or visiting the dentist for a check-up. Oral healthcare professionals can get involved to amplify what they are already  doing: making patients proud of their mouths for a better quality of  life. They can use the frame to demonstrate good oral hygiene  practices, correct toothbrushing techniques or just flash a natural smile to cheer someone up. 

Participants are invited to nominate four friends or colleagues to  take part in this digital movement.

Poor oral health affects nearly 3.5 billion people worldwide with  far-reaching consequences, yet people do not realize how unhealthy mouth can have a severe impact on their lives, causing significant  pain and suffering, leading to an impaired quality of life. Under its  three-year "Be Proud of Your Mouth" campaign theme, FDI hopes to motivate people to value and take care of their mouths and understand that in doing so, they also help protect their happiness and  well-being. Because the goal of a happy life unites us all.

''Everyone can take personal action this World Oral Health Day to  help start a new trend for the sake of happiness and well-being''  says FDI President, Prof. Ihsane Ben Yahya. ''Let's come together on  a global scale to raise awareness, improve education and spur  personal and collective action on the importance of oral health for  all.''

FDI is proud to announce two new partners for the Be Proud of Your Mouth - for your happiness and well-being campaign: Align Technology and Dentsply Sirona, who will join FDI's longstanding and valued partner Unilever in supporting the campaign.
In addition, Listerine® joins Wrigley Oral Healthcare Program as a new Global Supporter.

''World Oral Health Day would not be possible without the support of our Global Partners and Supporters. It is only by all key  stakeholders working together that we can hope to protect the oral  health of populations globally" says FDI President, Prof. Ihsane Ben Yahya.

Get ready to be #MouthProud for your happiness and well-being.
Visit www.worldoralhealthday.org and use the wealth of resources that are freely available.
Check out the www.worldoralhealthday.org/mouthproudchallengepage to learn more about how you can get involved in the #MouthProudChallenge.

About World Oral Health Day
Celebrated annually on 20 March, World Oral Health Day (WOHD) was launched by FDI World Dental Federation to raise global awareness on theprevention and control of oral diseases. http://www.worldoralhealthday.org ; #WOHD22 #MouthProud

About FDI World Dental Federation
FDI World Dental Federation serves as the principal representative body for over one million dentists worldwide. Its membership includes some 200 national dental associations and specialist groups in over 130 countries. FDI has the vision of leading the world to optimal oral health.


FDI Communications & Advocacy Director

Charanjit Jagait

+41 797967613


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