- ITALY boosts UAE’s dental practices and infrastructure through innovation and technology

Puts a spotlight on the innovative approach towards technology, products and machinery in dentistry with 20% representation at the ongoing UAE International Dental Conference & Arab Dental Exhibition AEEDC Dubai

His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum welcomes the Italian delegates at the official inauguration of AEEDC Dubai 2021 earlier today

Dubai, UAE, 29 June 2021: The future of dentistry looks very different than the practice of today, as seen at the Italian Trade Agency pavilion at AEEDC Dubai 2021, which was officially opened this morning by His Excellency Nicola Lener, Ambassador of Italy to the UAE in the presence of Giuseppe Finocchiaro, Italian Consul-General in Dubai; Amedeo Scarpa, Italian Trade Commissioner; Gianfranco Berrutti, Vice President of Italian Dental Industries Association (UNIDI) and President of European Dental Federation (FIDE) and Fabio Catellani, UNIDI foreign office representative. 

His Excellency Nicola Lener, Ambassador of Italy to the UAE (fourth right); Giuseppe Finocchiaro, Italian Consul-General in Dubai (second right); Amedeo Scarpa, Italian Trade Commissioner (third left); Gianfranco Berrutti, President of Italian Dental Industries Association, UNIDI and President of European Dental Federation, FIDE (third right) and Fabio Catellani, UNIDI foreign office representative (far right)

Starting today until Thursday 1 July at the Dubai World Trade Centre, a total of 54 Italian companies are showcasing some of the latest innovations in the field of dentistry, including high-calibre equipment, solutions, and consumables that feature advanced technologies. Inside Hall 4, the Italian Trade Agency pavilion, supported by the Italian Ministry of Foreign Affairs and International Cooperation (MAECI), houses 35 SMEs that are associated with the Italian Dental Industry Association (UNIDI). 

His Excellency Nicola Lener commented, “Despite the challenges faced last year during the pandemic, the Italian dental industry continued to innovate and develop new technologies, confirming its leadership in the UAE market. Indeed, with over 24 million Euros worth of products supplied to the UAE in 2020, Italy was the number one supplier of dental equipment with over one third of the market share (34 per cent).”

Amedeo Scarpa, Italian Trade Commissioner to the UAE, said: “Like any other industry, technology is a core component and has transformed dentistry over the years. Italy has become a highly preferred country for medical and dental educational programs, proving Italian excellence in this sector. On the other hand, our strong trade relations with the UAE continue as we supply the market needs, to help build a modern infrastructure and broaden access to dental care, also in pandemic times, when safety precautions and costs put on the field a new challenge for bilateral win-win cooperation.” 

He continues, “Italy remains to be the number one supplier of dental equipment to the UAE, increased 11 per cent exports of dental hygiene products worth over 7.5 million Euros in 2020, and exported another 7.5 million Euros worth of special furniture for medicine, surgery and dentistry.

“At AEEDC Dubai 2021, ITALY looks forward to presenting its excellence in dentistry with new breakthroughs and solutions that integrate workflow of dental treatments - in order to equip the UAE with latest technology and keep high quality standards in the dental sector,” said Scarpa.

Gianfranco Berrutti, Vice President of Italian Dental Industries Association (UNIDI) and President of European Dental Federation (FIDE), concluded, ‘’We are proud to start again from where we left off. Italy is a great country, one of the leading exporters in the dental field to the Gulf. We don’t have great expectations in terms of immediate return of the investment but we are sure that Dubai is the place to be today.’’

For further information please check the exhibitors’ catalogue or follow the Italian exhibitors on Twitter, Instagram @ITADubai and LinkedIn: ITA - Dubai Office

The Italian Trade Agency pavilion at AEEDC Dubai 2021

Italian Trade Agency - ITA
The Italian Trade Agency is the Government agency which promotes the globalization of Italian firms, under the aegis of the Ministry of Economic Development, in collaboration with the Ministry of Foreign Affairs. ITA helps to develop, facilitate and promote Italian economic and trade relations with foreign countries, focusing on the needs of SMEs, their associations and partnerships. ITA sustains Italian firms in their internationalization process, promoting the marketing of Italian goods and services as well as the image of “Made in Italy” products around the world, while facilitating outward Italian investments and encouraging FDI attraction into Italy. ITA provides information, support and consultancy services to Italian companies on foreign markets, in order to foster exports and economic cooperation in all sectors, with the objective of increasing the effectiveness of their presence on international markets. ITA works closely with the Italian Regions, the network of Italian Chambers of Commerce, business organizations and other public and private entities. ITA’s headquarters are based in Rome and it works through a large network of offices around the world which are acknowledged as “Trade Promotion Offices” of Italy’s Embassies or Consulates. 

Follow us on twitter, Instagram @ITADubai LinkedIn: ITA - Dubai Office 

 

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