- IDS 2021 – even more digital and present as a result of hybrid formats

Exhibitors are also supporting their customers online during the crisis

It is to be expected that less visitors from overseas will be able to attend the 39th edition of IDS 2021 due to the various travel restrictions. In order to also enable them the participation at the leading global trade fair, IDS is offering a row of hybrid elements. The digital IDS platform is to provide information on products and system solutions, which enable the streaming of webinars, press conferences, events as well as one-to-one communications. Koelnmesse has over the last months already untertaken considerable efforts during the Corona crisis and has implemented concrete measures for the digitalisation of trade fairs into hybrid events. "We want to implement these digital tools that were developed over the past weeks for our gamescom and DMEXCO formats in a targeted manner for the IDS 2021, in order to be able to offer the exhibitors and visitors manifold participation options beyond the physical event in Cologne," stated Oliver Frese, Chief Operating Officer of Koelnmesse.

"The Corona crisis with all its restrictions and limitations in mobility and personal encounters encourages us even more to use the communication tools that are available to us, in order to make IDS and its manifold tasks for and contributions to the industry available to those who won't be able to make it to Cologne this time. In this way, we are reinforcing IDS as a dental platform in both the analogue and online world," said a convinced Novica Savic, VDDI member of the Advisory Board and Head of the hybrid IDS Task Force.

The leading global trade fair IDS will thus also underline its significance as a central marketplace and communication forum of the worldwide dental industry especially in these times of the worldwide Corona crisis 2021.

The companies of the German dental industry have also strongly expanded their digital and hybrid communication tools during the crisis. The industry exhibitors are very interested in continuing to pursue the positive experiences they have made within their own company with new customer service hybrid formats at IDS 2021.

VDDI Chairman, Mark Stephan Pace: "The leading global trade fair IDS is writing a further new chapter in its almost one hundred year history. It has continually depicted the current developments of the dental market and its players over the past decades and supported the users with innovations. It is now time to further develop IDS in a new era. The technological innovations especially of the past years are opening up a new level of communications with our customers as well as the whole dental industry, which is already very digital-savvy in the production and application areas."

About IDS
IDS (International Dental Show) takes place in Cologne every two years and is organised by the GFDI Gesellschaft zur Förderung der Dental-Industrie mbH, the commercial enterprise of the Association of German Dental Manufacturers (VDDI) and is staged by Koelnmesse GmbH, Cologne.



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