These days are governed by uncertainty, so we b2b / technical-professional / specialized communication actors are trying to represent a safe point of reference for readers and advertising investors.
The b2b market has long decision-making cycles, so that sometimes a decision-maker takes months to choose what to buy and from whom.
At times like this, communication with the right tone of voice is essential to guide sales in the coming months, and certainly preferable to silence.
Therefore b2b, technical-professional and specialized publishers do not stop.
Infodent International / Infomedix International is associated with ANES, the Italian National Association of Specialized B2B Publishers.
150 companies with more than 900 newspapers and magazines join ANES association, reaching every month more than 6 million readers between enterprises and professional operators both with hard copies and soft ones.