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BDIA - BDIA Dental Showcase and CSIDI campaigns scoop advertising awards

 

 

The British Dental Industry Association (BDIA) is delighted to”announce its advertising campaigns for BDIA Dental Showcase 2015 and CSIDI (Counterfeit and Substandard Instruments and Devices Initiative) have scooped top awards in the British Dental Journal (BDJ). Both campaigns were voted winners by readers of the British Dental Journal (BDJ) 27 February 2015 issue in a Message Impact® Study survey conducted independently by Readex Research.

BDJ readers were asked to rate all featured advertising campaigns across three categories. From a total of 29 advertisements, including national and international brands, both campaigns were awarded joint winners of the ‘information valueÂ’ category; with BDIA Dental Showcase 2015 going on to top the board also winning the ‘believabilityÂ’ category and the ‘attention getting abilityÂ’ category. 

The CSIDI initiative, which promotes awareness and action on counterfeit and non-compliant dental devices across the sector, was voted fifth in the ‘believability’ category and sixth in the ‘attention-getting ability’ category. Notably, the survey showed that 45% of respondents took an action upon seeing the CSIDI campaign ??" this figure was higher than for any other featured campaign, with most readers visiting the website as a result.

Marketing Manager of the BDIA, Dianne Gettinby, said “We are delighted to have won these awards and would like to thank readers of the BDJ. As the national body for the dental industry we are always striving to deliver the highest possible standards for our members and the industry at large. “

“BDIA Dental Showcase is the UK’s flagship event and we are pleased that the advertising campaign is effectively conveying relevant information about this important B2B trade show.

“It is also encouraging to see that our new CSIDI advertising campaign is resonating within the industry. In today’s marketplace it’s essential to protect patients and colleagues by ensuring everyone knows the provenance of the products they purchase. We have been collaborating closely with the MHRA and our professional industry partners to ensure all members of the dental community are aware of the implications of their purchasing decisions and would encourage all members of the team to report anything suspect at www

BDIA Dental Showcase 2015 will take place on 22-24 October at the NEC, Birmingham. It brings together the widest selection of dental products, equipment, services and technologies for the whole team to experience and buy. For more information visit www.dentalshowcase.com

MORE INFORMATION

Notes to Editors:

Established in 1923, the British Dental Industry Association (BDIA) is the UKÂ’s principal industry body representing and supporting manufacturers and suppliers of dental products, services and technologies, to the benefit of members, the dental profession and the public.

BDIA members gain access to a range of services designed to benefit them and promote the wellbeing of the industry as a whole and the profession gains the reassurance of dealing with like-minded individuals who are committed to providing a high quality standard of service.

For more information on the BDIA please call 01494 782873 or visit www.bdia,org.uk 

Follow us @_BDIA_ and like us on Facebook, search British Dental industry Association

For further information please contact: Dianne Gettinby, Marketing Manager: diannegettinby@bdia.org.uk

 

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